Diesel Industry: Bead Colours -Pink

Upcycled Pull&Bear

Brand: Pull&Bear 

A timeless regular-fit jean, reimagined through the lens of culture, craft, and community.

This faded blue-toned denim is upcycled and hand-beaded by a young Maasai woman, transforming a classic silhouette into a wearable story.

Diamond shaped with outline vector drawing beadwork in grey, blue, red,gold copper and black,  with quiet confidence across the piece, echoing the rhythm of Maasai adornment and the enduring beauty of handmade detail.

Each pair carries the signature vision of our upcycled denim journey — where heritage, sustainability, and contemporary style meet.

The result is a garment that feels both familiar and deeply unique, bridging global denim culture with local artistry.

Light Wash Denim by BRX

Upcycled light wash denim built for everyday wear. You get broken in comfort from day one. The wash gives a clean, worn tone that pairs fast with your closet.

Green beadwork adds sharp contrast. Each detail brings texture you can see and feel. The design draws the eye without loud prints.

Made from 100% cotton. The fabric feels breathable and strong. It softens with use and keeps its structure through repeated wear.

Designed by BRX. The piece reflects reuse with purpose. You wear denim with lower waste and a clear identity.

Upcycled Jack Wills

This upcycled denim piece embodies the meeting point of heritage, craft, and conscious fashion. Reimagined through the hands of a Maasai woman artisan, the trousers carry a quiet yet powerful narrative—where tradition is not referenced, but lived.

Hand-beaded vertically on the denim, the beadwork introduces a rhythmic dialogue of copper brown, black, and burnt orange, tones deeply rooted in Maasai visual culture.

Each bead is placed with intention, transforming a classic silhouette into a wearable cultural canvas.

The cream-toned denim offers a soft, understated base, allowing the beadwork to stand with elegance rather than excess.

This piece reflects Akire’s ongoing vision of upcycling—not as reuse alone, but as cultural infusion, where garments become vessels of story, skill, and identity.

Wrangler Upcycled Denim Hand

This piece is a dialogue between heritage denim and Kenyan craftsmanship.

A classic Wrangler straight-fit jean is reimagined through hand-beading by a young Maasai woman, transforming a timeless silhouette into a cultural statement.

Each horizontal bead line is applied by hand, carrying rhythm, patience, and tradition into contemporary wear.

The Kenyan flag bead palette —black, white, red, and green — was chosen to echo the strength and the vibrant spirit of Kenya as a Nation adornment.

The result is a pair of jeans that holds both history and future: global denim heritage infused with local artistry.

Upcycled Lee Brand

Brand: Lee

This upcycled denim piece embodies the meeting point of heritage, craft, and conscious fashion.

Reimagined through the hands of a young Maasai woman artisan, the trousers carry a quiet yet powerful narrative—where tradition is not referenced, but lived.

Hand-beaded horizontally across the denim, the beadwork introduces a rhythmic dialogue of copper brown, black, blue, and burnt orange, tones deeply rooted in Maasai visual culture. Each bead is placed with intention, transforming a classic silhouette into a wearable cultural canvas.

This piece reflects Akire’s ongoing vision of upcycling—not as reuse alone, but as cultural infusion, where garments become vessels of story, skill, and identity.