Our upcycled denim journey begins with sourcing quality denim from Kenyan markets.
We carefully select the finest pieces, often finding just a few gems per bale. These jeans then become canvases for our unique designs.
We hand-draw patterns and entrust them to Maasai and Turkana women, who add intricate beadwork with their creative flair. After beading, each piece is cleaned, labeled, and ready for our store. When you buy from our collection, you’re not just purchasing denim—you’re embracing a story of craftsmanship, creativity, and connection.
