Upcycled George Brand

Dynamite Gigi: Light Wash Denim

Light wash Denim, beautifully hand-beaded with traditional designs. Curated for a new life, this denim combines timeless craftsmanship with modern style.

Bisque Colour Jeans

Hand-beaded bisque colour jeans, curated and revitalized with traditional Maasai and Turkana craftsmanship for a unique style statement.
Up-cycled denim reimagined as a timeless wardrobe piece.
DESIGNER-BOSS
MATERIAL -100% COTTON

Light Wash Denim by BRX

Upcycled light wash denim built for everyday wear. You get broken in comfort from day one. The wash gives a clean, worn tone that pairs fast with your closet.

Green beadwork adds sharp contrast. Each detail brings texture you can see and feel. The design draws the eye without loud prints.

Made from 100% cotton. The fabric feels breathable and strong. It softens with use and keeps its structure through repeated wear.

Designed by BRX. The piece reflects reuse with purpose. You wear denim with lower waste and a clear identity.

Discover our upcycled denim, lovingly transformed by Maasai and Turkana women.

This unique fusion of traditional beading and modern denim celebrates cultural artistry and embraces a holistic approach to sustainability—addressing social, environmental, and economic dimensions.

Experience fashion that honours tradition and supports a better future.

Discover the fusion of tradition and modernity with our upcycled blue denim, intricately beaded by Maasai and Turkana women. Each piece reflects a commitment to sustainability, blending social, environmental, and economic responsibility into every stitch. Embrace fashion with a purpose today!

Upcycled Levi’s Brand

Discover Upcycled Levi’s brand blue-washed straight-fit jeans with authentic Maasai hand-beading.

Hand-beaded by the Maasai woman, the multi coloured and lots of vertical bead work pattern, which elevates the jeans into a contemporary cultural piece.