Black Denim: Beadwork Colours – Pink, Black And Colourless

Upcycled Lee Brand

Brand: Lee

This upcycled denim piece embodies the meeting point of heritage, craft, and conscious fashion.

Reimagined through the hands of a young Maasai woman artisan, the trousers carry a quiet yet powerful narrative—where tradition is not referenced, but lived.

Hand-beaded horizontally across the denim, the beadwork introduces a rhythmic dialogue of copper brown, black, blue, and burnt orange, tones deeply rooted in Maasai visual culture. Each bead is placed with intention, transforming a classic silhouette into a wearable cultural canvas.

This piece reflects Akire’s ongoing vision of upcycling—not as reuse alone, but as cultural infusion, where garments become vessels of story, skill, and identity.

Discover our upcycled denim, lovingly transformed by Maasai and Turkana women.

This unique fusion of traditional beading and modern denim celebrates cultural artistry and embraces a holistic approach to sustainability—addressing social, environmental, and economic dimensions.

Experience fashion that honours tradition and supports a better future.

Wrangler Upcycled Denim Hand

This piece is a dialogue between heritage denim and Kenyan craftsmanship.

A classic Wrangler straight-fit jean is reimagined through hand-beading by a young Maasai woman, transforming a timeless silhouette into a cultural statement.

Each horizontal bead line is applied by hand, carrying rhythm, patience, and tradition into contemporary wear.

The Kenyan flag bead palette —black, white, red, and green — was chosen to echo the strength and the vibrant spirit of Kenya as a Nation adornment.

The result is a pair of jeans that holds both history and future: global denim heritage infused with local artistry.