Relaxed Fit, Classic Blue Denim With Scarab Beetle Bead Work

Light Wash Denim by BRX

Upcycled light wash denim built for everyday wear. You get broken in comfort from day one. The wash gives a clean, worn tone that pairs fast with your closet.

Green beadwork adds sharp contrast. Each detail brings texture you can see and feel. The design draws the eye without loud prints.

Made from 100% cotton. The fabric feels breathable and strong. It softens with use and keeps its structure through repeated wear.

Designed by BRX. The piece reflects reuse with purpose. You wear denim with lower waste and a clear identity.

Upcycled Boyfriend Jeans

A timeless boyfriend-fit jean reimagined through craftsmanship and cultural storytelling.

This denim piece is transformed by the hands of young Maasai artisans, who delicately hand-beaded the trousers in vertical patterns using blue, white, brown, copper, re,d and black beads.

Each bead is placed with intention, infusing the garment with heritage, patience, and the quiet power of handmade detail.

The result is a piece that bridges global denim culture with East African artistry — a signature of our upcycled denim vision.

This piece reflects Akire’s ongoing vision of upcycling—not as reuse alone, but as cultural infusion, where garments become vessels of story, skill, and identity.

Upcycled George Brand

Shop Upcycled George brand, blue washed straight-fit jeans with authentic Maasai hand-beading.

African map drawn inwardly, beaded with golden copper colour and valentine pink on the outside . Hand-beaded by the Maasai woman, the detailed African map pattern, which elevates classic  George jeans into a contemporary cultural piece.

Sustainable denim crafted with African heritage and modern luxury.