ABOUT THE CURATOR
Erika A. is the curator behind the brand. She is a fashion and personal stylist, multi-label fashion curator and high-end personal shopper. Erika has been involved in the fashion industry for twelve years. During this time, she has worked as a personal stylist, modeled for a variety of high-fashion projects and shopped for a range of private clients around the world. She now owns and runs Erika A. Style, a luxury fashion concept store, in her home country, Kenya.
Erika A. studied culinary arts but while she enjoyed cooking, she was also tired of the daily routine of creating in the background – she wanted something bigger and more fulfilling. She soon discovered that fashion was her missing ingredient. Her love for food still informs her creative sense for fashion, and she believes that the secret to good fashion like good cooking lies with knowing how much is needed.
Scarabs are Erika A’s statement piece. She credits this to Steve Tyler whom she met at an event once, trying to get an autograph after one of his events. Tyler’s words to her on seeing her Scarab piece were, ‘what a beautiful statement piece!” Erika has since worn them to many more events, believing they are her lucky charm. She enjoys curating clothes, collecting art, decorating spaces and creating beauty in as many spheres as she can.
David Loh – Fashion Photographer Modeling Project
Pavel Kon – Event and Fashion Photographer Modeling Project
Apple Model Management – Styling Agency Styling Project
Prada – Sales assistant and personal shopping
Vogue Fashion Week – Research and curating pieces
Countries of work:
Thailand, Hong Kong, Malaysia, Sri-Lanka, India, Russia, Singapore and Korea
Fashion stores, Boutiques and private clients from different parts of Asia.
Vogue UK 2019
Vogue UK 2018
Bazaar magazine (events-2015)
Image Magazine 2013
Hi-So party magazine 2013 ( Fashion events and openings)
Huahin Magazine( Hotels, resorts and places to visiit)
Short course at Raffles Design Institute
Want to partner with Erika A. for your stylist and high-end personal shopping needs?